This is an interesting thought piece. And the question is totally relevant to health. Both health and sustainability suffer from the lack of seeing a link between action today and effect in the future. One answer is showing how bad the impact of current action actually is. But within health think about cigarettes in general and “death” cigarettes specifically. They launched in the UK a few years back and sold brilliantly well. You cant say they didnt spell out impact effectively!
So, I don’t think showing the bad is the killer app. For me, the killer app is coming up with something aspirational, cool, engaging.
“Auckland used to be one of the world’s least ambitious cities. With its beautiful harbour, easy access to beaches, its young, creative workforce and excellent universities, it’s a nice place to live. But thanks to decades of indecisive leadership, political gridlock and a lack of investment in core infrastructure, the city hasn’t lived up to its potential.
That all changed last week with the inauguration of Len Brown as the first mayor of the “supercity””—Monocolumn – How Auckland just got interesting [Monocle]
In a 2010 survey of U.S. consumers conducted by Buzzback Market Research, findings showed that 88 percent of shoppers are more likely to choose a company that gives them the ability to interact via online, mobile or self-service technologies. With the modern day consumer more willing and eager to use technology outside the confines of his home, retailers are finding it beneficial to integrate customer-facing technology solutions into their stores.
What does this mean for doctors? Are they retailing? If so, what should they be doing (yes, you know the answer)