The essence of social media is democracy. Everyone has something to say. Unfortunately, everyone doesn’t have something interesting to say. Or intelligent to say. As a matter of fact, almost no one has anything interesting or intelligent to say.
As user-generated-content has become the standard, and as marketers’ content tries to emulate and imitate user-generated-content, it is being relentlessly dumbed down. It is devolving into empty platitudes and boosterism.
We are in for a period of truly vapid online marketing in 2013. It will be the year of content without content